Author(s)

Ling Yunzhi, Hu Lu

Corresponding Author

Hu Lu

Abstract

Chinese geographical indication is a recognition to product’s strong connection with natural and human factors and conditions of the place of origin. Nowadays, it has covered a wide range of Baijiu products and has successfully boosted the development of Baijiu industry as well as its culture. However, current exploration of geographical indication still has some defects like fall to explore local story fully and lack of modern standards. This essay first analyzes the status quo of Chinese Baijiu industry as well as Western alcoholic beverage industry, and points out some deficiencies of Chinese Baijiu industry. Then it shows the importance of fully exploring geographical indication like building good brand image and promoting rural revitalization. Last, it gives some practical suggestions.

Keywords

Baijiu Culture, Geographical Indication, Chinese Stories