Author(s)

Zhongtao Fan

Corresponding Author

Zhongtao Fan

Abstract

Since the 1990s, China's rural tourism industry has completed more than 40,000 rural tourist attractions after decades of development. The number of tourists received each year reaches 500 million. It can be said that the rural tourism industry is a new growth point in the economic development of rural areas in China. The rural tourism industry is developing in the direction of scale and standardization. However, in the actual development process, based on the analysis of industrial integration, there are still many problems in China's rural tourism industry. Effective response measures shall be taken to promote the healthy and sustainable development of rural tourism industry.

Keywords

Industry integration, Tourism industry, Rural tourism.