Author(s)

Zhibin Huang, Yutong Wang

Corresponding Author

Zhibin Huang

Abstract

"MBTI memes", as one of the youth subcultures created by young people, is widely popular in the current era of social media. In this paper, the meme of MBTI was taken as the main research object, and the female group was taken as the main research group. On this basis, five dimensions were hypothesized, and Likert scale questionnaires were designed based on the five dimensions, and questionnaires were distributed and collected. Finally, data analysis is carried out to try to analyze the motivation behind its popularity.

Keywords

MBTI Memes, Reasons for Dissemination, Young Female