Author(s)

Yiman Feng, Yilin Wang, Wei Cai

Corresponding Author

Wei Cai

Abstract

Cultural and creative products, as a carrier of cultural interpretation, have attracted much attention in current cultural and tourism integration events. This study aims to deeply analyze its current situation, problems, and relationships, explore design principles, and promote its development. By using methods such as literature research, case analysis, questionnaire surveys, and regression analysis, it was found that product types are gradually becoming more diverse and design innovations are emerging. However, there are still problems such as shallow exploration of cultural connotations, inconsistent quality, weak brand building, and narrow sales channels. Regression data analysis shows that cultural connotations, consumer culture, and other factors significantly affect consumer satisfaction and purchase intention. The conclusion points out that design principles such as inheritance, innovation, and balance should be followed to solve existing problems, in order to promote the deep coordinated development of cultural and tourism industries in the integration of cultural and tourism industries for festival cultural and creative products.

Keywords

Integration of Culture and Tourism, Cultural and Creative Events, Cultural Consumption