Author(s)

Zhian Li, Wen Bao

Corresponding Author

Zhian Li

Abstract

Rural tourism plays an important role in developing rural economy, realizing rural transformation and promoting people's prosperity, and is an effective way to promote rural prosperity and achieve common prosperity. While undertaking the development and promotion of rural tourism resources, tourism enterprises are also one of the beneficiaries of rural tourism development. As service suppliers, tourism enterprises also face some urgent problems to be solved in the process of rural tourism development, including how to realize the digital transformation of enterprises and how to build infrastructure with grass-roots governments. Therefore, only when tourism enterprises and stakeholders are in a benign balance, rural tourism can achieve the ideal state of sustainable development.

Keywords

Tourism Enterprise; Rural Tourism