Author(s)

Yazi Li

Corresponding Author

Yazi Li

Abstract

With the convergence of mobile platform and Internet technology, a large number of new mobile media has been generated. Small and medium-sized enterprises need to make full use of mobile new media for marketing, not only change the content of communication, but also help SMEs reduce the cost of communication. In the era of Internet, it is not only the perfection of the theory system, but also the important reference for the small and medium-sized enterprises to choose the realistic development strategy to explore the marketing strategy of the small and medium-sized enterprises mobile new media. This paper first analyzes the development trend and innovation of mobile new media in the Internet era, and then analyzes the importance of mobile new media marketing in small and medium-sized enterprises in the Internet age. Finally, it attempts to explore the implementation path of mobile new media marketing strategy for small and medium-sized enterprises in the Internet era.

Keywords

Internet era, Small and medium-sized enterprises, Mobile new media, Marketing strategy.