Author(s)

Hua Yin

Corresponding Author

Hua Yin

Abstract

In view of the problems such as non-standard case construction, poor writing quality and lack of evaluation criteria, which affect the teaching effect of case teaching, this paper analyzes the causes of unsatisfactory teaching effect of case teaching based on constructivism learning theory and learning transfer theory, and develops the reasonableness scale of case writing and the effectiveness scale of case teaching, including objectives, content, teaching mode and evaluation. It has been proved that case construction and evaluation norms will produce good case teaching effect. It is helpful to promote the direction of knowledge, experience and exploration, and to promote practical teaching.

Keywords

Case Courses, Case Teaching Effectiveness, Experience Development, Business Administration