Author(s)

Wen Bao, Yilong Xu

Corresponding Author

Wen Bao

Abstract

Promoting the digital and intelligent transformation of marketing in the context of new liberal arts is an inevitable requirement to adapt to the new situation of technological and industrial transformation, and is an inevitable requirement to improve the level of connotation construction of marketing major, which is conducive to improving the level of training of new talents in marketing major. At present, the marketing major is facing challenges such as the urgent need to break down the barriers of disciplines, the urgent need to improve teachers' digital literacy, the urgent need to optimize talent training programs, the insufficient supply of digital intelligence teaching resources, and the urgent need to improve the quality assurance system. We should adhere to the transformation and development idea of "ideological and political guidance, digital intelligence empowerment, cross-integration, multiple collaboration, and application characteristics", strengthen the top-level design, build a multi-collaborative education mechanism, strengthen the supply of digital intelligence teaching resources, and improve the teaching quality assurance system.

Keywords

New Liberal Arts, Major in Marketing, Big Data, Artificial Intelligence