Author(s)

Qing Li, Yufeng Wang

Corresponding Author

Qing Li

Abstract

Based on the internal theoretical logic of constructive news, media publicity and social governance, this paper holds that participation and service are two important directions for the media to promote the social participation of the elderly. Based on the experience materials of field research and in-depth interviews with representative elderly media in China, the paper puts forward three practical dimensions of media promoting the elderly's social participation: promoting the elderly's communication participation as a communicator, promoting the elderly's discourse participation as a guide, and promoting the elderly's action participation as a builder.

Keywords

Media Role, Social Participation of the Elderly, Constructive News Media, Public Social Governance