Author(s)

Yanlin Zhang

Corresponding Author

Yanlin Zhang

Abstract

From the intercultural communication perspective, the optimization of the inbound tourism experience in the Guangdong-Hong Kong-Macao Greater Bay Area is deeply studied in this paper. Firstly, this paper analyses the situation and challenges of the Guangdong-Hong Kong-Macao Greater Bay Area as an international tourism destination, especially the obstacles that inbound tourists face regarding acculturation and communicative interaction. Secondly, this paper discusses the application of intercultural communication theory in optimizing the tourism experience, as well as how to enhance tourists' satisfaction and loyalty by promoting cultural awareness and communicative effectiveness. Finally, this paper proposes the strategy optimization of tourism experience under the intercultural communication theory, including diversified cultural training, multilingual service improvement, and interactive platform construction, aiming to provide theoretical support and practical direction for sustainable development of inbound tourism experience in the Guangdong-Hong Kong-Macao Greater Bay Area.

Keywords

Intercultural communication; Guangdong-Hong Kong-Macao Greater Bay Area; Inbound tourism; Experience optimization; Cultural awareness; Communicative effectiveness