Author(s)

Kunyang Wang

Corresponding Author

Kunyang Wang

Abstract

With media integration entering a new era, the media industry has also entered a high-quality development stage. Adhering to content-centered thinking, we must put forward media propositions that meet the audience's needs for entertainment and culture. Based on the dynamic evolution of media convergence, we construct a theoretical analysis framework of media industry development according to the internal logic of media narrative. It can explain the media development mechanism generated by the media innovation and competition mechanism related to media content and technology. Furthermore, we analyze the possibility of moving towards higher quality media development from the perspective of risk change and practice deduction of media industry development. The purpose of developing the media industry is to provide audiences with entertainment and cultural products that meet expectations, and media workers are committed to continuously improving the quality of media content and audience satisfaction. To this end, we will take steps to strengthen media management based on the internal cycle of media content quality, build an interaction and feedback mechanism between media content and viewers' quality perception, and establish a technology evaluation system. This way, we will achieve high-quality industry development, promote media convergence, and truly satisfy the audience.

Keywords

Media convergence; Media narrative; Media industry; Media development