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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Study on Customer Perception Value of Rural Tourism

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DOI: 10.25236/busem.2018.084


Jie Zhang

Corresponding Author

Jie Zhang


The development of rural tourism depends on theoretical research, which is a necessary condition for the rapid and stable development of rural tourism. Based on the value perception of tourists and the guidance of attraction system theory, tourist value perception theory, tourism motivation theory and tourism experience theory, this paper reads and sorts a large number of related documents, and integrates different dimensions of tourist value perception research. The six dimensions of rural tourism value perception, the decomposition of the various elements of systematic indicators, and puts forward six research hypotheses. With the use of questionnaire surveys to obtain research data, statistical analysis software statistical research is conducted to draw conclusions and put forward corresponding countermeasures.


Rural tourism, Customer Perception Value, Tourism development.