Author(s)

Zhang Yue

Corresponding Author

Zhang Yue

Abstract

Artificial intelligence has demonstrated a series of innovative applications in digital marketing, including precision marketing, personalized recommendations, intelligent customer service, and more. These applications have significantly enhanced marketing efficiency and user experience. However, artificial intelligence also faces challenges in digital marketing, such as data privacy, algorithmic bias, and technological updates. To fully leverage the advantages of artificial intelligence, companies need to strengthen data security management, optimize algorithm design, and continuously monitor technological trends.

Keywords

artificial intelligence; digital marketing; innovative applications; challenges