Author(s)

Siyuan Chen, Xingyu Pan

Corresponding Author

Siyuan Chen

Abstract

The media image of athletes has always been a hot topic in academic circles. Naturalized athletes are presenting themselves through social media. The way they present themselves on social media and the changes they present are the focus of research. Based on Fairclough’s three-dimensional analysis model, this paper uses multi-modal critical discourse analysis method to analyze the text dimension of social media, the discourse practice dimension of social media and the social practice dimension of social media presentation of Korean and Japanese naturalized athletes respectively. By using Halliday’s systemic-functional grammar analysis, it is found that in terms of cultural context, there are great differences in the outline structure of athletes’ text genres before and after naturalization. Using visual grammar analysis, the study found that athletes before and after naturalization showed greater freedom in using social media accounts. For athletes, excessive interference in self-presentation is not only an image burden, but also may evolve into a barrier to communication, preventing athletes from changing from a "functional" role to a "community" role.

Keywords

Media discourse; Naturalized athletes; National identity; Role change