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Web of Proceedings - Francis Academic Press

Opportunities and Challenges of Rural E-commerce Development under the Background of "Internet +"

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DOI: 10.25236/busem.2018.082


Wenbo Niu

Corresponding Author

Wenbo Niu


With the continuous development and progress of our society, the level of science and technology has made a good improvement in this environment, and the Internet has gradually been used in people's living and learning, and has brought a lot of convenient for people's living and work. E-commerce is the development of the Internet context, and the latest set of travel, shopping, tourism etc. is gradually accepted by the people. Under the influence of the environment, the development of e-commerce is more and more rapid, even in rural areas of our country. This paper analyzes the current situation of rural e-commerce development and the challenges and opportunities they face in the background of "Internet +", and finally puts forward countermeasures for the rural e-commerce in China in the perfect "Internet +" background.


Internet +, Rural, E-commerce, Opportunities, Challenges.