Author(s)

Yu Mei

Corresponding Author

Yu Mei

Abstract

In order to meet the challenge of cultural inheritance and communication brought by globalization, this paper focuses on the path exploration of international communication of traditional culture in the new media era. At the beginning of the article, the concept and characteristics of the new media era are clarified, and the important significance of traditional culture in the field of international communication is emphasized. Based on this, this paper further expounds the necessity and urgency of studying the international communication path of traditional culture in the new media era. Then, by analyzing the actual application of new media technology in traditional culture communication, the article deeply discusses how new media communication has a profound impact on the content, form and audience of traditional culture. The paper also points out a series of challenges faced by traditional culture in international communication in the new media era. Therefore, this paper puts forward a series of specific strategies, aiming at promoting the international spread of traditional culture by using new media technology, including content innovation, form diversification and audience positioning accuracy. It is hoped that this research can contribute wisdom and strength to the inheritance and promotion of Chinese excellent traditional culture.

Keywords

New media era; Traditional culture; International communication; Path exploration; Long-term mechanism