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Research on WeChat Marketing Strategy on the New Media Age

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DOI: 10.25236/busem.2018.078


Chen Qi

Corresponding Author

Chen Qi


In the new media era, WeChat marketing should focus on building a good online marketing environment, further improving the systematic and scientific WeChat marketing strategy, realizing instant customer demand and information communication and interaction between sellers, and realizing personal consumption desires to individuals, and the actual transformation of consumer behavior. The reason for the rapid development of WeChat marketing is mainly because WeChat marketing has obvious advantages. WeChat marketing's payment means can realize real-time payment. Users can easily and quickly reproduce payment through online banking payment tools. There are many advantages of the same type shown in this paper.


WeChat, Marketing, New media age.