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Metaverse and Health Communication: Health Influence Strategy Based on Multisensory Integration

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DOI: 10.25236/ieesasm.2024.055

Author(s)

Yujie Kong

Corresponding Author

Yujie Kong

Abstract

The ongoing evolution of the meta-universe has led to a major transfromation underway in the mobile internet era. It is the emergence of this opportunity that has allowed technologies such as virtual reality and augmented reality to begin to be used in the health sector. However, our research has found that the metaverse can stimulate changes in health communication. Through the multisensory experience of metaverse, people can more intuitively feel the risks and hidden dangers conveyed behind the health information, making it easier for them to accept and understand. Meanwhile, metaverse also can provide a range of personalized health services for different populations. Therefore, this article combines research in related fields in recent years to believe that health impact strategies based on multisensory integration will face new opportunities and challenges.

Keywords

Metaverse, Health Communication, Virtual reality, Augmented reality, Immersive participation