The Theory and Application of Customization of intangible cultural creativity products—Based on the Analysis of Heilongjiang Local Culture
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DOI: 10.25236/ieesasm.2024.049
Corresponding Author
Siyu Chen
Abstract
This article mainly discusses the customization strategy and practice of intangible cultural creativity products based on Heilongjiang local culture. It aims to promote the innovation and development of live transmission and cultural and creative industries of intangible culture by deeply excavating the rich intangible resources in Heilongjiang and combining modern design concepts and market demand. In order to achieve this goal, this article uses a variety of research methods, such as on-the-spot investigation, to comprehensively sort out and analyze the local cultural characteristics, the status quo of intangible resources, the development status of Intangible cultural creativity products and consumer demand in Heilongjiang. This article summarizes the theoretical basis of intangible culture and cultural and creative products, and makes clear the importance and necessity of customization of intangible cultural creativity products. Furthermore, by combing the local cultural characteristics and intangible resources of Heilongjiang, it reveals its great potential in the development of cultural and creative products. Based on the consumer survey data, this article puts forward the customization strategy and practice path of intangible cultural creativity products based on Heilongjiang local culture. By implementing these strategies, we can effectively enhance the market competitiveness of Heilongjiang Intangible Cultural Creativity Products, meet the individual needs of consumers, and promote the inheritance and development of intangible culture.
Keywords
Heilongjiang local culture; Intangible cultural creativity products; Customization strategy; Cultural inheritance; Innovative development