Research on the Concept of Righteousness and Benefit in Traditional Confucian Commercial Culture in China
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DOI: 10.25236/ieesasm.2024.038
Author(s)
Jing Anqi, Lu Hu
Corresponding Author
Lu Hu
Abstract
The traditional Confucian business concept of benevolence and Taoism was formed by the ancient Confucian merchants, and is the core of the traditional Confucian business culture. Confucianism is benevolence, and the concept of benevolence and Taoism with benevolence and humanism as the main content is the core ideology and value of Confucianism. The Confucianist ideology on justice and interest requires businessmen to be socialized individuals, be of benevolence, righteousness and morality, and can not be mercenary. The Confucianist ideology on justice and interest reflects the cultural orientation of Confucian business culture based on righteousness and emphasizes value rationality, which is different from the cultural orientation of Western business culture which is profit-oriented and emphasizes instrumental rationality. This essay highlights the universal value of traditional Confucian business culture and has important implications for the reconstruction of contemporary Confucian business culture.
Keywords
Confucian business culture, Traditional Chinese concept of righteousness and profit, Development