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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

MBA Competency Enhancement Strategies in the Digital Economy Environment

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DOI: 10.25236/ieesasm.2024.006

Author(s)

Wen Bao, Minghui Lu

Corresponding Author

Wen Bao

Abstract

The digital economy is the core new driving force for high-quality development, affecting many fields such as economy, industry and education, and bringing opportunities and challenges to the training of MBA students. Therefore, it is very important for the future development of MBA to analyze the existing problems in the ability training of MBA in the digital economy environment and put forward targeted countermeasures. On the basis of an overview of the concept of digital economy and the ability of MBA, combined with the analysis of the development status and future trend of MBA education, this paper puts forward optimization suggestions such as the precise construction of a teaching and training system in view of the practical problems such as the unclear direction of MBA training, in order to improve the comprehensive ability of MBA and cultivate high-quality compound talents that meet the development needs of the digital economy era.

Keywords

MBA, Digital Economy, Comprehensive Ability