Author(s)

Zheng Yang, Linxi Zhou

Corresponding Author

Zheng Yang

Abstract

This article systematically analyzes the characteristics and challenges of tertiary education in the new era, as well as the tradition and changes of counselors' roles, and then constructs the competency model of university counselors. It is found that counselors play an irreplaceable role in ideological and political education, academic guidance and mental health counseling, but there are still shortcomings in interdisciplinary knowledge, innovation ability and crisis intervention ability. In view of these problems, a series of promotion strategies and practical paths are put forward. These include strengthening education, training and professional development, paying attention to practical training and experience sharing, perfecting incentive mechanism and career promotion system, and encouraging counselors to reflect and grow themselves. The implementation of these strategies aims to comprehensively enhance the competence of counselors, make them better adapt to the educational environment of the new era, and meet the diverse growth needs of students. The research conclusion shows that the role orientation of university counselors will be more diversified and the competency requirements will be more comprehensive.

Keywords

University counselors; Role positioning; Competency model; Promotion strategy