Author(s)

Xuan Xu, Ai Sun, Joshua Agpaoa

Corresponding Author

Xuan Xu

Abstract

The growing presence of China on the world stage, as exemplified by the Belt and Road initiative, fuels a strong need for educated managers specialized in international business. Given that English is still widely accepted as the lingua franca of global trade, it is imperative to foster skilled professionals through Business English courses. There is, however, a double difficulty in incorporating such course into more the national ideological objectives of China. This paper aims to investigate how one of the most popular general Business English textbooks "Business English: Viewing, Listening and Speaking" is imbued with ideological values in order to echo with China's educational purposes. The study is concerned with examining the textbook's role in producing well-rounded, globally competitive graduates who are able to not only communicate proficiently but also genuinely embody Chinese national values as they navigate through an increasingly complex and shifting global paradigm within the paradigms of socialist vision.

Keywords

Business English; Ideological and Political Education; Course Design; Intercultural Communication; Food Conservation