Research on the Model of "Internet + Agricultural Regional Brand" under the Strategy of Revitalizing the Village
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Haozhe Lv, Binxiang Liu, Yu He, Gaoqiong Fan
The issue of agriculture, rural areas and farmers is a fundamental issue related to the people's livelihood. The issue of agriculture, rural areas and farmers has always been the top priority of the work of the whole Party. “Industrial prosperity, rural civilization, and a prosperous life” are important requirements for the strategy for rejuvenating villages. In the process of agricultural industrialization, brand building of agricultural products is the main starting point for enterprises to participate in market competition. However, the development of traditional agricultural regional brands could not keep pace with the times. “Internet + Agriculture” has brought new opportunities and shortcuts for the development of modern agriculture and the establishment of well-known agricultural regional brands. This paper takes the rural rejuvenation strategy as an opportunity to analyze the important status of agricultural regional brands in the development of modern agriculture under the “Internet +” condition and the major problems in the construction of traditional agricultural regional brands, and proposes corresponding countermeasures to explore a new model of “Internet+ Agricultural Brands” that meets actual development conditions.
Rural Revitalization, Internet+ Agricultural Regional Brands.