Author(s)

Yang Gui, Yufeng Wang, Wen Bao

Corresponding Author

Wen Bao

Abstract

Tourism has increasingly become a new strategic pillar industry and a livelihood industry and happiness industry with significant characteristics. With the upgrading of tourism demand, traditional cultural tourism products and services can no longer meet the needs of consumers, and the digital transformation and upgrading of the cultural tourism industry can provide consumers with an immersive and interactive experience. The combination of the digital economy and the cultural tourism industry has produced new products, new formats and new models, which is an effective way to promote the transformation and upgrading of the cultural tourism industry and realize the high-quality development of the cultural tourism industry.

Keywords

Digital Cultural Tourism, High-quality Development, Cultural Tourism Industry