Author(s)

Bo Zhang

Corresponding Author

Bo Zhang

Abstract

A large number of institutions and film and television production companies began to aim at the micro-short drama track and take the short video platform as the main position to accelerate the vigorous development of the micro-short drama market. Since then, miniseries have been formally incorporated into the video drama track, becoming a new member of the video family that competes for a strong audience. Especially in the past two years, with the development of micro-short drama in scale, diversification and standardization, network micro-short drama has gradually become a new audio-visual force. How to effectively harness the traffic resources and turn them into the productivity of high-quality content, and how to successfully lead the content innovation to attract and retain the Internet users, all these have become topics to be solved in the field of network mini-drama creation. The dilemma in practice is closely related to the existence of theoretical misconceptions. In fact, the concept of online micro dramas is vague, the mode is not clear, and the logic is relatively chaotic, ultimately leading to a deviation in direction. However, while the micro drama market is rapidly developing, some micro dramas with vulgar plots, shoddy production, and serious homogenization are occupying the public eye, relying on themes such as revenge and Mary Sue's sweet love to attract a large number of viewers in a short period of time. There are still many problems in the development of micro dramas.

Keywords

Network; Micro skits; Mainstream; Homogenization