Author(s)

Xiangyu Cai

Corresponding Author

Xiangyu Cai

Abstract

With the information revolution and the further promotion of the global market, capital, technology and personnel are freely flowing and optimally allocated around the world, so that all regions in the world are integrated into an interconnected international system. Under the current environment, China's information technology is developing rapidly, and the new media environment has had a huge impact on the traditional radio and television director industry, and at the same time it has also posed a huge challenge to the traditional radio and television director. Facing the people's growing cultural needs, and for the healthy development of their own industries, radio and television editing and directing departments must break through the old-fashioned ideas and old-fashioned editing and directing methods. The radio and television industry has developed steadily in this stable environment, constantly providing the people with a large number of high-quality cultural programs, which has made great contributions to improving the people's cultural level. Economic globalization has expanded globally through international division of labor and commercial trade, leading to an increasingly close degree of organization in the international system. This has changed the way information is disseminated between countries and has profoundly influenced the strategies and tactics of international communication. The main support enterprises for economic news dissemination are multinational corporations. By investing in various world-renowned news organizations, enterprises obtain the right to disseminate their products and information, ultimately enhancing the global influence of their brand and products.

Keywords

Under the background of globalization; Radio and television; Editing and directing; International communication