Author(s)

Xiaoli Lin

Corresponding Author

Xiaoli Lin

Abstract

With the rapid development of the new media era, the ideological work of university counselors is facing unprecedented challenges and opportunities. The purpose of this study is to deeply explore the influence of the new media era on the ideological work of university counselors, and put forward effective coping strategies. Through the comprehensive use of various research methods, this article systematically analyzes the new features, challenges and opportunities of ideological work of university counselors under the new media environment, and then summarizes the ideological work strategies suitable for the new media era. The research results show that new media provides university counselors with more diversified and real-time interactive working methods, but it also increases the difficulty of information screening and screening. In view of these changes, this article puts forward a series of innovative ideological work strategies in order to improve the work efficiency of university counselors in the new media environment.

Keywords

New media era; University counselors; Ideological work; Innovative strategies; Online and offline combination