Author(s)

Jiduo Sun

Corresponding Author

Jiduo Sun

Abstract

The purpose of this article is to discuss the optimization of tourism experience under the background of smart tourism. Through literature review, questionnaire survey and in-depth interview, this article systematically analyzes the development process, technical support system and its influence on tourism. It is found that there are many problems and challenges in traditional tourism experience, and the development of smart tourism provides a new opportunity for the optimization of tourism experience. This article puts forward the application strategies of information technology in the optimization of tourism experience, including the design and implementation of personalized tourism experience and the construction and optimization of smart tourism service system. The results show that these strategies are expected to significantly improve the satisfaction and loyalty of tourists. Finally, this article looks forward to the future trend of tourism experience optimization under the background of smart tourism, and puts forward corresponding suggestions.

Keywords

Smart tourism; Optimization of tourism experience; Information technology; Personalized service