Author(s)

Xinning Jiang

Corresponding Author

Xinning Jiang

Abstract

The purpose of this study is to explore the influence of the policy rectification of the State Administration of Radio, Film and Television (SARFT) on the income of Internet TV music products companies. It is found that the policy rectification has a certain impact on the income of music products companies, but the degree of impact varies with platform types, business models and user groups. Due to the flexible market strategy and the provision of high-quality content, the internet TV terminal outside the network is less affected by the policy rectification; On the other hand, IPTV has been greatly impacted by the previous irregular charging behavior. This study not only provides a useful reference for music products companies to cope with policy changes, but also provides empirical support for policy makers to further improve relevant laws and regulations, which is helpful to promote the sustainable and healthy development of Internet TV music products industry. Through this study, it is expected to provide decision-making basis for enterprises and policy makers, and promote fair competition in the market and the protection of consumers' rights and interests.

Keywords

SARFT; Policy rectification; Internet TV; Music products; Income impact