Author(s)

Fuchun Yuan

Corresponding Author

Fuchun Yuan

Abstract

The purpose of this paper is to deeply discuss the role and practice of illustration in promoting the cultural value of Wenchuang (Cultural and Creative) derivatives. Firstly, this paper summarizes the definition, classification and combination of illustration and Wenchuang derivatives. Furthermore, the role of illustration in enhancing the visual appeal of Wenchuang derivatives, conveying cultural connotation, influencing market competitiveness and brand building is analyzed in detail. Through case introduction, the specific application and operation methods of illustration in different types of Wenchuang derivatives are shown. The research shows that illustration, with its unique visual language and rich cultural connotation, significantly enhances the cultural value of Wenchuang derivatives, enhances the market competitiveness of products, and provides strong support for brand building. This study not only enriches the theoretical system of Wenchuang derivative design, but also provides practical guidance and strategic suggestions for the deep integration of illustration and Wenchuang industry.

Keywords

Illustration design; Wenchuang derivatives; Cultural value; Market competitiveness; Brand building