Author(s)

Shenhao Shang, Mingshi Xu, Yimeng Ren

Corresponding Author

Shenhao Shang

Abstract

This paper aims to explore the application and development trend of visual culture in exhibition design. Through in-depth analysis of the important role of visual elements in exhibition design and the integration and innovation of technology in exhibition design, this paper puts forward a series of design strategies aimed at improving audience experience and participation. The study holds that the effective use of visual elements can significantly enhance the attraction and audience experience of the exhibition. Technology integration and innovation have brought more diverse forms of expression to the exhibition design, enabling the audience to enjoy an immersive interactive experience. At the same time, the integration of cross-cultural elements and the practice of environmental protection concept not only enriched the exhibition content, but also promoted the promotion of cultural diversity and environmental awareness. It is hoped that this research can provide new ideas and methods for exhibition design, enhance the artistic and cultural connotation of the exhibition, and improve the audience's interest and participation.

Keywords

Visual culture; Exhibition design; Technology integration; Cross-cultural communication; Sustainable development