Author(s)

Baojin Liu

Corresponding Author

Baojin Liu

Abstract

This article aims to explore the role and strategy of cultural soft power in international communication from the perspective of the Belt and Road Initiative (BRI). By using the methods of literature study, case analysis and comparative study, we find that cultural soft power plays an important role in enhancing national image and international influence, and promoting cultural exchanges. Furthermore, we also put forward a series of effective cultural communication strategies. The research results show that the dissemination of cultural soft power under BRI has broad prospects and potential. The conclusion of this article has important reference value for countries along the route to formulate and implement the communication strategy of cultural soft power.

Keywords

Belt and Road; Cultural soft power; International communication