Author(s)

Shengzhe Wang

Corresponding Author

Shengzhe Wang

Abstract

The research paper is based on analyzing the influence of Instagram filters on the users in overcoming the dissatisfaction of their body image in the social media. The research has been focused on the female users of Instagram in China and in the UK in the age group of 18 and 23 years. A quantitative approach has been taken and a survey among 120 participants have been conducted to understand the viewpoints of these users and how effectively they have been using the filters of Instagram to shape their body image. Statistical methods have been used to evaluate the data and with the help charts and tables, the findings have been narrated. It has been found that the participants of the research show a sign of satisfaction if they use the Instagram filters as per their editing needs. This boosts up their confidence to be a part of the social media.

Keywords

Instagram filters, body dissatisfaction, social comparison, sself-promotion, adaptive value