Author(s)

Hunxia Jiang

Corresponding Author

Hunxia Jiang

Abstract

As a city recognized for its world heritage in three categories, Dujiangyan boasts rich natural resources and cultural heritage. The dissemination of its international image is of great significance in enhancing Dujiangyan's competitiveness and attractiveness both domestically and internationally, and it is conducive to constructing a unique and diverse national image for China. This paper conducts a qualitative and quantitative analysis of the data and corpus texts from international English media reports on Dujiangyan over the past decade, based on the NOW (News on the Web) corpus, providing an objective basis and insights for shaping and disseminating Dujiangyan's image internationally.

Keywords

Corpus; Dujiangyan; International Image