Author(s)

Tianrui Li

Corresponding Author

Tianrui Li

Abstract

This paper examines historical development, status, business practices, and the changing characteristics in the process of development using tea industry in Yanshan, Jiangxi province as an example. On this basis, further exploration is done regarding future paths for sustainable, high-quality development, including the countermeasures. These include increasing governmental policy support, enhancing brand influence and effect, improving the building of industrial clusters, and developing strong talent teams. This research provides practical insights, as well as evidence-based recommendations, for the sustained growth and competitiveness of the Yanshan tea industry.

Keywords

Tea industry, China, Hehong tea, development strategies, rural development, industrial cluster, brand effect