Author(s)

Du Chunjing

Corresponding Author

Du Chunjing

Abstract

This paper aims to explore the mechanism through which rural e-commerce influences the consumption upgrading of rural residents. With the popularization of the Internet and the rapid development of e-commerce, rural e-commerce has emerged as a vital force driving the economic transformation and upgrading of rural areas. By enhancing rural residents' income levels, optimizing the consumption environment, transforming consumption concepts, and enriching consumption choices, rural e-commerce has significantly promoted the consumption upgrading of rural residents. Specifically, rural e-commerce not only provides rural residents with more diversified goods and services, reducing consumption costs, but also promotes the sale of agricultural products through increased online sales channels, thereby enhancing farmers' operating income. Additionally, the development of rural e-commerce has driven the emergence of related industries such as logistics and finance, further enriching the supply in rural markets and stimulating the consumption potential of rural residents. Based on existing theories, this paper systematically analyzes the mechanism of rural e-commerce's impact on the consumption upgrading of rural residents and proposes corresponding countermeasures and suggestions, aiming to provide references for relevant departments in formulating policies.

Keywords

rural e-commerce; rural residents; consumption upgrading; income level; logistics development; financial innovation; countermeasures and suggestions