Author(s)

Zhenni Zou

Corresponding Author

Zhenni Zou

Abstract

In the new era, moral education in universities is crucial. Promoting the creative transformation and innovative development of excellent traditional Chinese culture is an important aspect of contemporary cultural development. In this context, integrating excellent traditional Chinese culture into moral education in universities is of great significance. It should be noted that with the development of the times, online culture is gradually prevailing, and contemporary college students are one of the mainstream groups of internet users. Therefore, when studying the integration of excellent traditional Chinese culture and moral education in universities, it is necessary to pay attention to the positive and negative effects brought by online culture.

Keywords

Network Culture, Integration