Author(s)

Tian Wang

Corresponding Author

Tian Wang

Abstract

People's desire for top-notch tourism is growing as a result of the quick advancement of socioeconomic development and the alteration of the notion of consumption. Encouraging the deep integration of culture and tourist development has emerged as a key strategy for empowering both the tourism and cultural industries and for boosting local economic growth. Using Shandong Province as its research subject, this paper examines the historical underpinnings of the integration of culture and tourism, combines the current state of that development with an analysis of the path that the integration has taken in light of the issues that the province faces.It aims to provide reference for the integrated development of culture and tourism in Shandong Province and other provinces.

Keywords

Cultural and Tourism Integration, Development Path, Shandong Province