Author(s)

Hanfang Zhang

Corresponding Author

Hanfang Zhang

Abstract

This article mainly discusses the current situation of digital transformation of financial industry under the vision of artificial intelligence (AI), and puts forward corresponding innovative countermeasures. Through the comprehensive use of literature analysis and other methods, this article systematically analyzes the motivation, key technologies, challenges and the specific application and influence of AI in the financial industry. The research results show that digital transformation has become an inevitable trend of the development of the financial industry, in which AI technology plays a core role. Based on this, this article puts forward a series of innovative countermeasures, including strengthening the construction of financial technology innovation ecosystem, improving data governance and analysis capabilities, optimizing financial service processes and customer experience, and building an intelligent risk prevention and control mechanism. These countermeasures are aimed at providing practical guidance for financial institutions to better cope with the challenges of digital transformation and seize opportunities. This study not only enriches the theoretical basis of digital transformation of financial industry, but also provides a useful reference for the transformation and upgrading of financial institutions in practice.

Keywords

Financial industry; Digital transformation; Artificial intelligence; Innovative strategies; Risk prevention and control