Author(s)

Qinyu Gan, Yu Chen

Corresponding Author

Qinyu Gan

Abstract

This paper aims to explore the brand space design strategy of rural revitalization based on cultural inheritance. First of all, through in-depth analysis of the background and significance of rural revitalization, this paper expounds the key role of cultural inheritance and the potential value of branded space design. Then, it systematically combs the relationship between cultural inheritance and rural revitalization, and puts forward specific strategies for brand space design of rural revitalization based on cultural inheritance. The research results show that the quality and value of rural space can be effectively improved by deeply excavating rural cultural elements and combining modern design concepts and technical means, and rural brands with regional characteristics can be formed, which has an important role in promoting rural revitalization. At the same time, this paper also points out the shortcomings and needs to be improved in the current research, and puts forward the prospect of future research direction and interdisciplinary cooperation.

Keywords

Cultural inheritance; Rural revitalization; Brand space design; Interdisciplinary cooperation