Author(s)

Shanxiu He, Jiajie Shan

Corresponding Author

Jiajie Shan

Abstract

With the advent of the information age, the internet plays an increasingly pivotal role in our lives, functioning not only as a platform for communication but also as a crucial conduit for cultural dissemination. Consequently, Internet buzzwords have emerged as a novel cultural form, gaining favor from a diverse audience both domestically and internationally. Simultaneously, a growing number of international students have begun to engage with Chinese "Internet buzzwords" culture, demonstrating a profound interest. This study employs a combined qualitative and quantitative approach to analyze the understanding and level of interest among international students in universities in Jiangxi towards Internet buzzword culture. Furthermore, it delves into the roots of this culture, exploring viable English translation pathways tailored to the audience of international students. This research aims to facilitate a deeper comprehension of Chinese Internet buzzword culture among international students, holding significance in promoting Chinese cultural dissemination.

Keywords

Chinese Internet buzzwords Culture; translation strategies; international students; ways