Author(s)

Zhao Weiming

Corresponding Author

Zhao Weiming

Abstract

As the sunrise industry in Heilongjiang Province, ice and snow tourism is the image card of Heilongjiang province. It is also one of the important pillar industries of economic growth. Ice and snow sports industry can stimulate economic growth and provide more employment opportunities for Heilongjiang province. The structure of current ice and snow sports industry in Heilongjiang Province is studied and summed. The provincial ice and snow sports industry chain lacks systematic strategic planning; the grade of holiday tourism products is not high. The development of professional tourism service is lagging, the economic benefit of tourism is low, the value chain effect of ice and snow tourism is not formed, so it is proposed to optimize the industrial link, coordinate the basic link and auxiliary link, and give priority to the development of the bottleneck link.

Keywords

Heilongjiang, Structure of ice and snow sports industry chain, Research.