Author(s)

Song Wei

Corresponding Author

Song Wei

Abstract

The purpose of this paper is to discuss the specific application and importance of guiding skills in live broadcast programs. Through the methods of literature analysis, case study and field observation, this paper systematically analyzes the core skills of guiding broadcasting, including program conception, camera switching, rhythm control, etc., and combines with typical live broadcast cases, analyzes in detail the successes and shortcomings of guiding broadcasting skills in practical operation. The research results show that the skillful use of guiding skills plays a vital role in improving the overall quality of live programs and audience experience. At the same time, this paper also puts forward targeted promotion strategies, aiming at helping the directors to better meet the challenges of live broadcast. Through the analysis and discussion of this study, it is expected to provide theoretical support and practical guidance for the cultivation of director talents and the improvement of the quality of live broadcast programs.

Keywords

Guiding skills; Live broadcast program; Program quality; Audience experience