Author(s)

Fan Wang

Corresponding Author

Fan Wang

Abstract

In the context of the new era, based on the innovation diffusion theory, the diffusion process of stage environment and character modeling was studied in depth. We need to use diffusion models, such as the Bass model, to predict expected diffusion by controlling for regular variables during the diffusion process. The model takes into account the impact of mass media and word-of-mouth communication on the diffusion of personas, distinguishing the different roles of innovators and imitators. And this paper elaborates on the assumptions of the Bass model. By constructing a diffusion model, it provides powerful decision-making support for market prospect prediction and marketing strategy formulation of stage environments and characters in the new era. The research results show that: the audience's attention to the stage characters reached 83.21%, and the audience's attention to the performance effect was the highest, reaching 41.45%. It shows that through the integration of stage environment and character design, the performance effect can be greatly improved and the innovative development of stage art can be effectively promoted.

Keywords

new era; stage environment; character design; innovative development