Author(s)

Shuting Wang

Corresponding Author

Shuting Wang

Abstract

In today's society, online shopping is becoming more and more popular among consumers, and traditional industries, service industries and the Internet are increasingly integrated, which has changed residents' consumption behavior. Mainly include online shopping trends, changes in consumer preferences and mobile payment hotspots. The main factors affecting residents’ consumption behavior in the Internet era are subjective psychological factors and objective environmental factors. As one of the important factors driving economic growth, consumption is crucial to the development of market economy. In order to better understand the consumer preference behavior of residents in the context of the Internet, this article uses the conjoint analysis method to construct a consumer decision-making process model. After a questionnaire survey, it analyzes the impact of consumer purchase preference behavior in the Internet market and finds that 60% of consumers Pay more attention to product quality.

Keywords

Internet era; psychological factors; conjoint analysis method; questionnaire survey; purchasing preference