Author(s)

Wenjie Jiang

Corresponding Author

Wenjie Jiang

Abstract

This paper deeply discusses the value evaluation and realization path of ecological products in Chun 'an County, Hangzhou under the goal of common prosperity. By using the methods of market research and data analysis, the economic value, social value and ecological value of ecological products in Chun 'an county were comprehensively evaluated, and the realization path of ecological product value was analyzed accordingly. The results show that the ecological products in Chun 'an county have high comprehensive value, but there are still many challenges in the process of marketization. In order to maximize the value of ecological products, this paper puts forward specific paths such as strengthening government guidance and support, innovating marketing strategies, improving industrial chain and supply chain, and improving product quality and brand image. In addition, the policy recommendations emphasize the importance of strengthening ecological protection and sustainable development, optimizing industrial layout and market positioning, and increasing investment in scientific and technological innovation and research and development. It not only provides a scientific basis for the reasonable pricing and market promotion of ecological products in Chun 'an County, but also provides a useful reference for promoting the green development of regional economy and the construction of ecological civilization.

Keywords

Common prosperity; Chun 'an County, Hangzhou; Ecological products; Value assessment