Author(s)

Yucong You

Corresponding Author

Yucong You

Abstract

This paper, based on the analysis of the current status of foreign trade service enterprise clusters under a global perspective, proposes some strategies for the cluster innovation of foreign trade service enterprises under the “Internet +” condition. Through the further analysis of the feasibility and process of establishing a B2O2O2C foreign trade service enterprise cluster operation innovation model, this paper draws a conclusion that B2O2O2C features its innovation on product and service level, on target customer level, on the relationship network level , together with the internal value chain level of mining big data value, based on which, this paper also puts forward the proposal of innovation-drive for foreign trade service enterprises.

Keywords

Innovation, Foreign trade service enterprises, Business model.