Author(s)

Weihan Zhang

Corresponding Author

Weihan Zhang

Abstract

The purpose of this study is to explore the user-centered social media platform interaction design strategy and practice. By means of questionnaire survey, in-depth interview, user observation and data analysis, this paper deeply analyzes user needs, behavior characteristics and interaction design cases of existing social media platforms. It is found that when users use social media, they have higher requirements on interface simplicity, intuitive operation and personalized recommendation. Based on this, this paper puts forward a series of optimization strategies of interaction design based on user needs, and verifies their effectiveness through design practice and case analysis. The results show that the optimized interaction design can significantly improve user experience and satisfaction, and enhance user stickiness. Generally speaking, the user-centered design concept is very important for the sustainable development of social media platforms, which is expected to provide new ideas and directions for future social media interaction design.

Keywords

User-centered; Social media platform; Interactive design