Author(s)

Liangyong Ying

Corresponding Author

Liangyong Ying

Abstract

The purpose of this study is to explore the influence of employee motivation and human resource management (HRM) strategies on enterprise development. This article analyzes in detail the effectiveness of various employee incentive strategies such as salary incentive, promotion incentive and emotional incentive, and discusses the key roles of recruitment and selection, training and development, and performance management in HRM. The research results show that optimizing employee motivation strategies and improving HRM processes have a significant impact on improving employee enthusiasm, enhancing enterprise cohesion and improving enterprise performance. Based on these findings, this article puts forward a series of targeted management suggestions to help enterprises better implement employee motivation and refined HRM strategies. It is expected that this research can provide enterprises with more comprehensive and scientific management tools and methods to cope with the increasingly fierce market competition and talent flow challenges.

Keywords

Employee motivation; Human resource management; Management strategy